VALUE in #Events?

#006 - Three key elements in B2B events — № THREE: the people Hey Reader, Tired of the same old, boring B2B webinars? We’ve all been there — dull presentations, no real connections, and zero ROI. In the past few editions, I’ve covered The Speakers and The Tech. Now, let’s focus on The People — because they make or break any event. Let’s face it — people attend events for two reasons: value and connections. They have clear GOALS in mind, they know exactly why they are there. Everybody wants...

#005 - Three key elements in B2B events — № TWO: the technology Hey Reader, Remember? I find 90% of digital B2B events a waste of people's time. Last time, we talked about The Speakers and how they can make or break our event. Today, let's dive into the second key element: The Tech. The Speakers Help speakers transform Information into Entertainment. The Tech Choose tech that goes beyond the basics. The Audience Transform passive listeners into active participants. The B2B Webinar Customer...

#004 - Three key elements in B2B events — № ONE: the speakers Hey Reader, I find 90% of digital B2B events a waste of people's time. And we should care about people's time. It's the reason they come back and pay attention. Let's tackle a BIG problem in the world of B2B webinars. I have organized hundreds of B2B webinars, most of them scientific. You know what was the main feedback? ➡ “Very interesting”. That "very interesting" is the polite way of saying "I read my emails, wasn't paying full...

#003 - Engagement isn't about broadcasting — 𝗶𝘁'𝘀 𝗮𝗯𝗼𝘂𝘁 𝗱𝗶𝗮𝗹𝗼𝗴𝘂𝗲. Hey Reader, Have you ever wondered why people spend time on LinkedIn, attend events, join professional associations, or get involved in communities? It's not just about being there; it's about making meaningful connections and engaging in dialogues that matter. Why do we engage? People engage professionally for three primary reasons: To learn and get inspired. To be seen and collaborate. To promote [and maybe sell] their...

#002 - Before demanding, make sure you have what to offer. Hey Reader, Why would a person join our organization? Buy our product? Attend our event? Why are we worth their TIME, ATTENTION, MONEY? We are all somehow value-labellers. We know oh so well how to label the value of people, services, products, organizations. We do it daily, no? Our customers are the same. Goodish marketing, goodish management or simply the FOMO of customers (*fear of missing out) can bring customers in, for sure....

#001 - It’s all about understanding our audience Hey Reader, Thank you so much for subscribing — you truly give me purpose and hope. I’m thrilled to have you here, especially since this is our very first journey together (notice the #001 — it's my inaugural newsletter). Let’s make it memorable! ___________________________________________________________________________________________ EEEVERYBODY (and I mean everybody) talks about “Personalized event experiences”. Very few do it. What I did...