Hey Reader,
I find 90% of digital B2B events a waste of people's time.
And we should care about people's time.
It's the reason they come back and pay attention.
Let's tackle a BIG problem in the world of B2B webinars.
I have organized hundreds of B2B webinars, most of them scientific. You know what was the main feedback? ➡ “Very interesting”.
That "very interesting" is the polite way of saying "I read my emails, wasn't paying full attention"
You know how far a “very interesting” session can take us, the event organizers? 10 minutes far. That is for how long people remember it.
Until the next very interesting email, very interesting LinkedIn post…you got my idea.
How can we make B2B webinars brilliant, memorable, an experience for everybody?
There are three key elements in B2B webinars, the 4th being the marketing and design:
The Speakers
Help speakers transform Information into Entertainment.
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The Tech
Choose tech that goes beyond the basics.
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The Audience
Transform passive listeners into active participants.
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I will make my next 3 newsletters precisely about these 3 elements in B2B events.
One of the main elements in B2B events: THE SPEAKERS
Not all speakers are entertainers, that is aaaabsolutely clear.
When it comes to B2B communities is even worst.
The solution: prepare speakers for success
Don't just hand your speakers a time slot and wish them luck.
- Provide speaker kits with branded templates and tech support.
- Provide clear guidelines and support to help them shine.
- Share best practices for engaging a virtual audience.
The more prepared our speakers are, the better they'll perform. Incentivize them.
Here are 2 resources I consider vital in B2B webinar management
(you can download them from the links below)
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Speaker Kit contents
As event organizers, here are some key elements you can include in a "Speaker Kit" to support and empower the speakers for your B2B webinar
Templates for a successful webinar.pdf
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If you want the PPT with video background templates, send me an email and I will send it to you - here only PDFs can be uploaded as downloadable resources)
Let's talk also about one of the most overlooked elements: the webinar look.
For me, this type of webinar, no matter how interesting the topic, no matter how proeminent the speakers are, could be better prepared (source: YouTube - The impact on audiences)
➡ Pretty and well arranged visuals grab people's attention.
Tip: have a webinar virtual background. It's so easy to make, we can do it in PowerPoint.
Which of the above two webinars would you like to attend?
The right speakers can make or break your event. Same goes about the webinar look.
By choosing engaging, diverse talent and setting them up for success, you'll create memorable, impactful sessions that keep people coming back for more.
Stay tuned for part two on choosing the perfect tech to support your webinars!
