#006 - The real secret to Profitable B2B Events? It’s all about The People
Published about 1 month ago • 2 min read
#006 - Three key elements in B2B events — № THREE: the people
Hey Reader,
Tired of the same old, boring B2B webinars? We’ve all been there — dull presentations, no real connections, and zero ROI.
In the past few editions, I’ve covered The Speakers and The Tech. Now, let’s focus on The People — because they make or break any event.
Let’s face it — people attend events for two reasons: value and connections.
They have clear GOALS in mind, they know exactly why they are there. Everybody wants real value and connections with the right people ➡ that ideal employer, that right project partner, that client who just gets it, that provider who always delivers.
And here’s the catch: most events don’t deliver that magic connection.
That’s where I come in.
You see, just five months ago, I became a freelancer after 20 years of experience. Intimidating? Of course! Confusing as hell? You bet.
Then LinkedIn did its magic and I met Liz Lathan and joined Club Ichi- truthfully That refreshing new way to expand your network and advance your career in B2B event marketing.
And I got my answer to the "What makes me special?" question: I design Profitable Events by helping organizations implement B2B Networking Programs. Read more about what B2B Matchmaking is here.
Want to know what I’ve learned about turning events into profit-driving powerhouses? Keep reading.👇
This is an intro to a long case-study, split over multiple weeks:
WhyPeople matter more than ever
We knew we had to do something different, we knew we had to focus on YOU.
Exclusive digital Matchmaking event for Top Freelancers and Leading Organizations in #Events.
It is all about designing an experience tailored to the specific needs of two key groups: #EventFreelancers and #HiringInnovators.
Designing an event for TWO distinct audiences
Our approach is simple yet profound: we split our target audience into two core segments.
Event Freelancers — those brilliant individuals who bring events to life with their expertise and creativity.
Innovative Hirers — those organizations that want an expert fresh perspective in their events.
But we didn’t stop there. We further divided hirers into four distinct categories:
Associations and Non-Profits: need budget-conscious freelancers who excel in community engagement and member satisfaction.
Event Management Companies: seek specialized freelancers for seamless integration and flawless execution in high-pressure environments.
Marketing and Advertising Agencies: look for creative professionals who can align events with broader marketing strategies and enhance brand experiences.
Tradeshow and Exhibition Organizers: require experts in large-scale logistics and attendee engagement to drive business results.
And the event website was born, segmenting the audience since the very start:
And behind it, an amazing Collective of passionate freelancers and entrepeneurs who live and breathe events (you can join us, by the way, we would be most happy!):
In the next edition I'll reveal how we’re planning to turn attendees into Ambassadors (such an underrated element in #Events), and how to revolutionize your email journey for better engagement. Don’t miss it!
Thinking big!
Interested in designing an unforgettable matchmaking event for your industry? Who does your audience want to meet?
How about we design it together? You know the best projects start with a conversation...
